PR is very important for our brands. We want to be continuously visible in a mix of magazines, blogs, vlogs and other media. Through our large media network of both traditional and new media, we look at where each brand should get attention.
Actively approaching editors, (micro) influencers and bloggers, among others, is something we do on a daily basis.
Especially for products that are seasonal, it is important to be top of mind at the right moments. PR is an essential part of this.
A complete mix
The right attention