We choose our products on quality and problem solving ability. In addition, we do not forget to draw attention to our products. Through various media, we ensure that our products are and remain known to the various consumer target groups, for each product and brand the right target group by looking critically at both product, brand and target group and therefore deploying the right strategy.
Every brand & product a customized marketing strategy
100% attention to every detail
Online & offline – Synergy between all campaigns
Marketing as an agile tool
We see marketing as a flexible tool. What works for one brand may be totally inappropriate for another. That is why we develop a special marketing strategy for each brand. One brand gets plenty of digital attention through Google Ads or social advertising. Another brand gets extra support through offline advertisements, radio commercials, a bus shelter campaign, specially developed POS materials or a specially developed PR campaign.
Other strategies include combinations of the above and/or PR, online advertising, social influencers and sampling. In this way, we ensure that every brand gets the attention it needs and deserves.